"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Warren Buffett
Your good reputation is probably your most valuable asset. Crises regularly
wreck reputations, companies and shareholder value. Though it's easily destroyed, reputational
capital is uninsurable. When it's destroyed, shareholders suffer and leaders lose their jobs.
Many think most crises that wreck reputations are unpredictable 'Black Swan'
events. In reality, most of the risks can be identified in advance; but
standard risk analysis techniques haven't evolved far enough to capture many of the most important risks
to reputation. Worse, these risks aren't just 'reputational'. They are
fundamental to the health and survival of the business. Unidentified, these risks remain unmanaged and ready to
cause immense damage to the business and its reputation.
Reputability's team joins up over 200 years' experience from a wide range of
fields. We will help you to reduce the risks that cause reputational
crises. Please get in touch without delay!
