Reputability is the leading consultancy specialised in reputational risk and its root causes.  Our research demonstrates that most major crises are predictable, particularly to well-informed outsiders; and most are avoidable. This is where our insights will bring you valuable foresight.

We offer education tailored to the needs of boards and senior leaders about the nature and importance of behavioural, organisational and reputational risks.  We guide them in responding to these issues. Reputability is outstandingly effective in this because of our unique blend of thought-leading research, experience and expertise.

Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You”, written by our Chairman Anthony Fitzsimmons and our late partner Professor Derek Atkins is a ground-breaking exposition of the field in which we work: behavioural, organisational, board and reputational risks.  The Financial Times review is here.

Our research shows that the root causes of most reputational damage and many corporate failures are behavioural, organisational and board risks. These fundamental vulnerabilities evade conventional risk analysis. Long-term success depends on leaders who understand and deal with these risks.

Using eight case studies, our book Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You explains and illustrates these risks, before outlining how to deal with them.
The Financial Reporting Council (FRC) Guidance on Risk expects companies it regulates to pay attention to behavioural, organisational and reputational risks. Such companies are expected to disclose and describe in detail Principal Risks including those with behavioural and organisational origins and reputational consequences

The FRC Guidance on Board Effectiveness expects boards to consider the long term and whether they, board committees and management have the skills knowledge and experience to be effective.  Skill gaps are to be filled.

Doing nothing is not an option.  The FRC's approach is soundly based on research into the causes of corporate failures.  Boards that ignore these changes run an increased risk of failure and reputational damage.

It is common to find that vulnerabilities with the potential to threaten the survival of a firm are well known to people within the firm - whilst the leadership remains in the dark. Internal politics, hierarchies, taboos, culture, incentives and glass ceilings often obscure these risks. This situation is made worse by the inability of people and organisations to see themselves as others can – what psychologists call cognitive biases.

We call this the ‘Unknown Knowns’ problem.

Our report, ‘Deconstructing failure – Insights for boards’ confirms that previously unrecognised classes of behavioural and organisational risks both cause crises and tip them into reputational catastrophes. The report goes further, finding patterns and concluding that these potentially lethal risks typically have their origins in the board.

It is especially difficult for boards to uncover these destructive risks because classical risk management hasn’t evolved far enough to find them. That is how boards find themselves with a dangerous hole in the risk management systems for which they are ultimately responsible.  And it is why the widely promoted 'Three Lines of Defence' risk management model gives boards a dangerous delusion of security.

Board Vulnerability Evaluation is a new tool designed to help boards to see into this foggy area.

We combine confidential peer review with the know-how we have accumulated from extensive research into reputational risk and its behavioural and organisational drivers. We add the experience each of us has gained in senior roles, in diverse fields over many decades, to bring you fresh and compelling insights.

We use two main approaches. First, we provide tailored education for boards and risk professionals so that they gain the skills needed to meet the FRC’s expectations.

Second, we help boards, executives and risk leaders to develop an 'informed outsider' perspective which can reveal previously unrecognised risks and opportunities.

Our multi-disciplinary team shares deep and broad know-how which has been accumulated through diverse careers and thought-leading research. Each partner brings to bear a lifetime's experience and a different perspective to consideration of your issues.

Together we can offer clear insights and an attractive and persuasive proposition to all those who are seeking protection from, and mitigation of, reputational risk.

View the biographies of our team to see more:-

Anthony Fitzsimmons

Anthony read engineering at Cambridge, then became a solicitor specialising in international liability and insurance law.

He spent decades in a firm specialised in handling international disasters.  He refined strategies to manage the legal fallout from crises whilst minimising reputational damage to clients.  He advised major brands in the wake of severe adverse events.

Following his retirement from the law, Anthony founded Reputability, of which he is Chairman.  Anthony is a co-author of ‘Roads to Ruin’, the seminal Cass Business School report for Airmic and, with the late Derek Atkins, of "Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and YouAnthony is an regular speaker and participant in seminars in the field.

John Tyce

After leaving Manchester University where he was a Research Fellow in Monetary Economics, John trained as an equity analyst at Philips and Drew, which later became UBS.

He has dedicated most of his working life as an investment analyst covering banks and financial companies. He was a partner at Laing and Cruickshank and was appointed as Head of European Research at Nomura, before moving on to Société Générale as senior bank analyst in London.

Today John is a partner at Reputability and Chairman of Blue Planet European Trust – a quoted Scottish Investment trust.

Peter Ayton

A Professor of Psychology at City University, Peter’s research centres on the psychological theories of judgement and discusses how people make decisions and judgements. His published books include ‘Subjective Probability’ and ‘Judgemental Forecasting’.

A member of the European Association for Decision Making, Peter has been a visiting Professor at the Anderson School of Business UCLA, Princeton and Carnegie-Mellon universities in the USA, as well as the Max Planck Institute in Berlin.

Jane Howard

After graduating in economics from the LSE, Jane joined a team, which sold into Saatchi and Saatchi. She went on to head the Leedex PR Group, joining the board of its parent company, Birkdale plc.

One of only a few Chartered Communicators, Jane has 30 years’ international and award-winning experience. Republic, the corporate communications business she founded was sold to Engine, the UK’s leading independent marketing services consultancy.

Jane is a fellow of the Chartered Institute for Public Relations, a founding Fellow of the Public Relations Consultancies Association, a trustee of Fair Trials International and a Quantum NED.

John Hurrell

John Hurrell has gained immense experience over nearly 40 years spent in the risk and insurance sector.

John joined our team after 9 years as Chief Executive of Airmic, the renowned London-based association for everyone who has a responsibility for risk management and insurance in their organisation. Before that he spent nearly 30 years at Marsh and McLennan group companies, most recently as CEO of Marsh Risk Consulting for the UK and Europe.

At Airmic he commissioned several pieces of ground-breaking research, including ‘Roads to Ruin’ and ‘Roads to Resilience’ and is a regular speaker on risk governance.

John is a Fellow of the Chartered Insurance Institute and a Chartered Insurer.

Vanessa Sharp

Vanessa started her professional life as a solicitor in a city firm specialising in handling multinational commercial and insurance issues.

She joined KPMG LLP as an in house lawyer and became General Counsel, a role she performed for 17 years. She advised on a wide range of legal, risk and reputational management issues, and as board secretary advised on, and managed board structures across UK and Europe.

She is now a Non Executive Director at ICE Futures Europe Limited, Companies House and Newable and is a member of the Audit and Risk Committees of each as well as being chair, or a member, of other board committees. She is also a charity trustee and a Council member and Chair of the Finance and Resources Committee at Goldsmiths College, University of London. In all of these positions she plays a role in governance and risk issues and board effectiveness.

Rethinking Reputational Risk

Rethinking Reputational Risk

Our Masterclasses, Seminars and Workshops for Boards and for Risk, Internal Audit and Human Resources specialists bring you practical insights into the hidden behavioural and organisational risks that underlie reputational risks.

Corporate Resilience Triage provides you with a preliminary X-ray view of reputational, behavioural and organisational strengths and risks in your organisation.

Corporate Resilience and Vulnerability Evaluation (CRVE) is designed to find reputational, behavioural and organisational strengths and risks below board level.  Whilst your board primarily needs this information for operational reasons, it is also essential to fulfilling the FRC obligation to report on these risks.   

Board Resilience and Vulnerability Evaluation complements CRVE by helping you to see these strengths and risks in and around the board.  It also responds to the FRC's latest requirements for external board effectiveness evaluations.  We assess board-level behavioural, organisational and reputational strengths and vulnerabilities and help your board to shape solutions to issues found.

For a confidential preliminary discussion please contact our chairman Anthony Fitzsimmons via 020 7998 8140 or ajef {at} reputability {dot} co {dot} uk

  • "You scored 99%" - equivalent to a score of 4.95 out of 5 overall

    Company Secretary who had commissioned board seminar on reputational, behavioural and leadership risk

  • "Very interesting perspective on risk and how it should be addressed at board level"

     Board Member reflecting on board seminar on reputational, behavioural and leadership risk.

  • Looking back a year after our Vulnerability Evaluation: "You were spot on"

    C-suite executive

  • "The feedback on [Anthony Fitzsimmons] was highly favourable.  A lot of plaudits for the content and delivery of [his] talk."

    Organiser of Keynote speech to senior management professionals

  • "Splendid performance in front of our highly appreciative NED audience. ... You conveyed your message in a clear and highly convincing manner which obviously impressed the delegates. ...  After your delivery many of the attendees used the same words ... "enjoyable" and "thought-provoking"."

    Organiser of Keynote speech to NED forum

  • "Anthony Fitzsimmons [is a] corporate reputation sage"

    Maggie Pagano writing in 'Board agenda'

  • "Timely... valuable ... direct"

    C-suite FTSE100 on corporate resilience evaluation

  • "Quite superb. You packed a great deal into the short period available."

    Senior Actuary and Active Investor

  • ''It exceeded my expectations and we now have something to build upon. As I said, the timing could not have been better''.

    Non Executive Director of an international energy company on board vulnerability workshop

  • ''Let me thank you cordially for your excellent workshop [for Chief Risk Officers] on organisational and behavioural risk management. We had planned your contribution to be the climax of the event, and so it was.''

    - Organiser of International Round Table for Insurance Chief Risk Officers

  • ''Many thanks again for your presentation.......we got very positive feedback from the Committee members, who found your presentation highly interesting, relevant and well presented.''

    - Intergovernmental Conference organiser

  • ''I thought it was a (well moderated!) fascinating discussion and it was great to get so many different perspectives. ..This topic is obviously relevant to a large number of boards and I suspect we're at the beginning of a significant change in the way they address their duties''.

    - Venture Capitalist

  • ''Your presentations were uniformly well received and highly valued. We are most grateful to you all for making this event such an unqualified success......The feedback from delegates was uniformly positive. ''

    Organiser of training event for Non-Executive Directors


Reputability LLP are pioneers and leaders in the fields of behavioural, organisational and reputational risk. We help business leaders to find the widespread but hidden behavioural and organisational risks that regularly cause reputational disasters.  Our process also helps them to find unrecognised strengths.

Here are our thoughts on some recent stories which have captured our attention. We are starting to include views from guest bloggers.  We are always interested to know what you think too.



Please get in touch if there’s anything you’d like to discuss – in confidence, of course.
You can call us on +44 20 7998 8140 or email us at enquiries@reputability.co.uk

Reputability LLP
Adam House, 7-10 Adam Street, London, WC2N 6AA
T:+44 20 7998 8140


  • Learning right lessons from FCA’s own goal11. 12. 2014

    Anthony Hilton, the eminent City commentator used Mike Bell's blog on safety cultures to illustrate the dangers of the blame culture
  • OECD publishes Consultation Draft on Corporate Governance25. 11. 2014

    The OECD has published the text of its draft Revised Principles of Corporate Governance.

    The draft is open for consultation until 4 January 2015.
  • Reputability participates in Ashurst 2014 General Counsel Conference19. 11. 2014

    Reputability's team provided a comprehensive session on behavioural, organisational and reputational risk for Ashurst's 2014 General Counsel Conference.

  • Risk for Chairmen and Chief Executives29. 10. 2014

    International Corporate Governance, the authoritative publication on international corporate governance, has published an article by Anthony Fitzsimmons, Chairman of Reputability, on the new role and responsibilities of Chairmen and Chief Executives as regards risk.  You can access the article here.
  • Civil Service World publishes Opinion on Risk Management in the UK's Government Service23. 10. 2014

    Civil Service World, the journal of top UK Civil Servants has published an opinion piece by Anthony Fitzsimmons. 

    The article, accessible through our Publications page, explains that the UK Government's 'Orange Book' risk manual is dangerously out of date because it does not address behavioural risks or organisational risks.
  • Basel committee on Banking Supervision issues Consultation on Risk Governance13. 10. 2014

    The Basel Committee on Banking Supervision, part of the Bank for International Settlements, has issued a consultation on corporate governance principles for banks.  You can find the consultation here

    The principles are heavily oriented towards risk and echo the recent Guidance on Risk from the UK's Financial Reporting Council, though the echo is less strong as regards behavioural and organisational risks.



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