Reputability is the leading consultancy for educating Boards and senior leaders about the importance of behavioural, organisational and reputational risks, and guiding them in how to respond to these issues. Reputability is outstandingly effective in this because of our unique blend of research, experience and expertise.

Our research demonstrates that most big problems are predictable and avoidable, particularly to well-informed outsiders. This is where our insights will bring you valuable foresight.

“Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You”, written by our Chairman Anthony Fitzsimmons and our partner Professor Derek Atkins is a ground-breaking exposition of the field in which we work: behavioural, organisational, board and reputational risks.  You can read the Financial Times review here.

Our research shows that the root causes of most reputational damage and many corporate failures are behavioural, organisational and board risks. These fundamental vulnerabilities evade conventional risk analysis. Long-term success depends on leaders who understand and deal with these risks.

Using eight case studies, our book ‘Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You explains and illustrates these risks, before outlining how to deal with them.
The latest guidance from the Financial Reporting Council (FRC) expects companies it regulates to pay attention to behavioural, organisational and reputational risks. Such companies are expected to disclose and describe in detail Principal Risks including those with behavioural and organisational origins and reputational consequences

The FRC also expects boards to consider whether they, board committees and management have the skills knowledge and experience to assess the risks the company faces.  Skill gaps are to be filled.

Boards should consider how to comply with this guidance and bring these risks within their risk management systems.

It is common to find that vulnerabilities with the potential to threaten the survival of a firm are well known to people within the firm - whilst the leadership remains in the dark. Internal politics, hierarchies, taboos, culture, incentives and glass ceilings often obscure these risks. This situation is made worse by the inability of people and organisations to see themselves as others can – what psychologists call cognitive biases.

We call this the ‘Unknown Knowns’ problem.

Our report, ‘Deconstructing failure – Insights for boards’ confirms that previously unrecognised classes of behavioural and organisational risks both cause crises and tip them into reputational catastrophes. The report goes further, finding patterns and concluding that these potentially lethal risks typically have their origins in the board.

It is especially difficult for boards to uncover these destructive risks because classical risk management hasn’t evolved far enough to find them. That is how boards find themselves with a dangerous hole in the risk management systems for which they are ultimately responsible.  And it is why the widely promoted 'Three Lines of Defence' risk management model gives boards a dangerous delusion of security.

Board Vulnerability Evaluation is a new tool designed to help boards to see into this foggy area.

We combine confidential peer review with the know-how we have accumulated from extensive research into reputational risk and its behavioural and organisational drivers. We add the experience each of us has gained in senior roles, in diverse fields over many decades, to bring you fresh and compelling insights.

We use two main approaches. First, we provide tailored education for boards and risk professionals so that they gain the skills needed to meet the FRC’s expectations.

Second, we help boards, executives and risk leaders to develop an 'informed outsider' perspective which can reveal previously unrecognised risks and opportunities.

Our multi-disciplinary team shares deep and broad know-how which has been accumulated through diverse careers and thought-leading research. Each partner brings to bear a lifetime's experience and a different perspective to consideration of your issues.

Together we can offer clear insights and an attractive and persuasive proposition to all those who are seeking protection from, and mitigation of, reputational risk.

View the biographies of our team to see more:-

Anthony Fitzsimmons

Anthony read engineering at Cambridge, then became a solicitor specialising in international liability and insurance law.

During two decades as a partner in one of the leading legal specialists in the handling of international disasters, he refined strategies to prioritise and reconcile the reputational, humanitarian, commercial, legal and insurance issues arising in crises. He also advised major brands in the wake of severe adverse events.

Following his retirement from the law, Anthony founded Reputability, of which he is Chairman.  Anthony is a co-author of ‘Roads to Ruin’, the Cass Business School report for Airmic and, with Derek Atkins, of "Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You"

Jane Howard

After graduating in economics from the LSE, Jane joined a team, which sold into Saatchi and Saatchi. She went on to head the Leedex PR Group, joining the board of its parent company, Birkdale plc.

One of only a few Chartered Communicators, Jane has 30 years’ international and award-winning experience. Republic, the corporate communications business she founded was sold to Engine, the UK’s leading independent marketing services consultancy.

Jane is a partner at Reputability, a fellow of the Chartered Institute for Public Relations, a founding Fellow of the Public Relations Consultancies Association, a trustee of Fair Trials International and a Quantum NED.

Vanessa Sharp

Vanessa started her professional life as a solicitor in a city firm specialising in handling multinational commercial and insurance issues.

She joined KPMG LLP as an in house lawyer and was rapidly promoted to General Counsel, a role she performed for 17 years. She advised on a wide range of legal, risk and reputational management issues, and as board secretary advised on, and managed board structures across UK and Europe. Having left KPMG, she is a charity trustee and a Council member and Chair of the Finance and Resources Committee at Goldsmiths College, University of London. In all of these positions she has led or played a role in governance and board effectiveness reviews.

John Tyce

After leaving Manchester University where he was a Research Fellow in Monetary Economics, John trained as an equity analyst at Philips and Drew, which later became UBS.

He has dedicated most of his working life as an investment analyst covering banks and financial companies. He was a partner at Laing and Cruickshank and was appointed as Head of European Research at Nomura, before moving on to Société Générale as senior bank analyst in London.

Today John is a partner at Reputability and Chairman of Blue Planet European Trust – a quoted Scottish Investment trust.

Peter Ayton

A Professor of Psychology at City University, Peter’s research centres on the psychological theories of judgement and discusses how people make decisions and judgements. His published books include ‘Subjective Probability’ and ‘Judgemental Forecasting’.

A member of the European Association for Decision Making, Peter has been a visiting Professor at the Anderson School of Business UCLA, Princeton and Carnegie-Mellon universities in the USA, as well as the Max Planck Institute in Berlin.

Mike Bell

After graduating as an aeronautical engineer, Mike flew fast jets for the RAF and went on to become the UK’s Chief Test Pilot.

As Group Safety Director and Executive Board Member of the Civil Aviation Authority, he was responsible for all safety regulation in the UK aviation industry and built a global reputation for aviation and safety assessment. He also worked in the design of safety cultures and implementing design changes with aircraft manufacturers worldwide.

A Fellow of the Royal Aeronautical Society, Mike was awarded a CBE for services to UK civil aviation.

Richard Murray

Educated at Harvard, Rick went on to become a Director and Executive Committee Member at the IMD Business School in Lausanne.

Later he was first Chief Claims Strategist at Swiss Reinsurance Company, one of the world’s leading reinsurers, General Counsel and COO of Touche Ross, and Global Director of legal and regulatory affairs for Deloittes.

Richard is currently Chairman of the Board of the Center for Capital Markets at the US Chamber of Commerce, a member of the Board of the Centre for the Study of Financial Innovation and Director of Liability Research for the Geneva Association.

Our services help boards to meet the latest standards good risk governance and to promote the long term success of their organisation.  We use our minimally intrusive processes to help boards and leaders to see and appreciate what intelligent, experienced outsiders would conclude if only they knew what insiders know.

Board Resilience Evaluation provides both a more effective response to the Financial Reporting Council requirement for external board evaluation and evidence needed to fulfil the FRC‘s new obligation to report on reputational, behavioural and organisational risk. We assess board-level strengths and vulnerabilities in these fields.

Corporate Resilience Evaluation delivers the information the board needs to fulfil the new FRC obligation to report on reputational, behavioural and organisational risks. Working below board level, this complements board resilience evaluation.

Corporate Resilience Triage provides a preliminary ‘X-ray’ view of reputational, behavioural and organisational risks in your organization.

Culture Evaluation and Governance Evaluation analyse culture and governance in your organisation, identifying strengths and weaknesses.

Masterclasses for Boards and for Risk, Internal Audit and Human Resources specialists.  We bring you practical insights into the hidden behavioural and organisational risks that cause reputational damage and how you can find and deal with them before they cause harm.

  • "Anthony Fitzsimmons [is a] corporate reputation sage"

    Maggie Pagano writing in 'Board agenda'

  • "Timely... valuable ... direct"

    C-suite FTSE100

  • "Quite superb. You packed a great deal into the short period available."

    - Senior Actuary and Active Investor

  • ''It exceeded my expectations and we now have something to build upon. As I said, the timing could not have been better''.

    - Non Executive Director of an international energy company.

  • ''Let me thank you cordially for your excellent workshop [for Chief Risk Officers] on organisational and behavioural risk management. We had planned your contribution to be the climax of the event, and so it was.''

    - Organiser of International Round Table for Insurance Chief Risk Officers

  • ''Many thanks again for your presentation.......we got very positive feedback from the Committee members, who found your presentation highly interesting, relevant and well presented.''

    - Intergovernmental Conference organiser

  • ''I thought it was a (well moderated!) fascinating discussion and it was great to get so many different perspectives. ..This topic is obviously relevant to a large number of boards and I suspect we're at the beginning of a significant change in the way they address their duties''.

    - Venture Capitalist

  • ''Your presentations were uniformly well received and highly valued. We are most grateful to you all for making this event such an unqualified success......The feedback from delegates was uniformly positive. ''

    - Organiser of training event for Non-Executive Directors


Reputability LLP are pioneers and leaders in the fields of behavioural, organisational and reputational risk. We help business leaders to find the widespread but hidden behavioural and organisational risks that regularly cause reputational disasters.  Our process also helps them to find unrecognised strengths.

Here are our thoughts on some recent stories which have captured our attention. We are starting to include views from guest bloggers.  We are always interested to know what you think too.



Please get in touch if there’s anything you’d like to discuss – in confidence, of course.
You can call us on +44 20 3755 3309 or email us at enquiries@reputability.co.uk

Reputability LLP
Amadeus House, Floral Street, Covent Garden, London WC2E 9DP
T:+44 20 3755 3309


  • RIMS Academy at Lloyds's28. 06. 2017

    Reputability chairman Anthony Fitzsimmons led a workshop on reputational risk at Lloyd's of London. 

    The session, which included a case study, was attended by senior risk professionals from a variety of large US corporations.

  • Lord Owen reviews 'Rethinking Reputational risk' for 'The House' magazine27. 05. 2017

    Lord David Owen CH FRCP, Former UK Foreign Secretary and author of The Hubris Syndrome wrote an extended review of “Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You, in 'The House, Parliament's in-house magazine.  He described the book as:
    An exceptional book for learning at every level – whether you are a business school student or a chief executive; Prime Minister or a new recruit into the civil service.”
  • Richard Bacon MP reviews 'Rethinking Reputational Risk' for Civil Service World17. 05. 2017

    Richard Bacon, formerly Deputy Chairman of the Parliamentary Public Accounts Committee reviewed "Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You" for Civil Service World.   He concluded:

    "This superb book is a work which leaders and managers in any organisation will find invaluable."

  • Reputability's submissions to the Public Administration Committee on the Work of the Civil Service18. 04. 2017

    Reputability's submissions to the Public Administration and Constitutional Affairs Committee of the UK Parliament have been published.  You will find them here:
  • Spear's Magazine reviews 'Rethinking Reputational Risk'24. 03. 2017

    Richard Jukes, Chairman of Grayling, has reviewed  'Rethinking Reputational Risk'. 

    Having opened his piece with a reference to PWC's famous performance at the 2017 Oscars, he concluded:

    "This book manages to balance highly credible business advice with just enough science to give their findings depth and substance. It should become essential reading for everyone sitting on a board, or organising the Oscars."
  • Reputational Risk: time for a rethink20. 02. 2017

    The Centre for the Study of Financial Innovation is holding a workshop on 23 February 2017 to explore the implications of 'Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You' by Anthony Fitzsimmons and Derek Atkins.



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